Online Business – 5 Key Steps To Launch Your Business Online (And How To Engage Your Customers) |

More and more coaches, trainers and consultants are launching their business online and taking advantage of the Internet and its supporting technology to deliver their services.Many of them are struggling to make any real money online though. Are you one of them?So the big question is how you can get a casual visitor to your website, who has never met you, and doesn’t know you all what you do to spend thousands of dollars on your VIP coaching session. Have you ever had that thought?One of the best ways to manage your is by implementing these 5 key steps.Step #1: Map Your Big Vision Of The Future.Strategy is often overlooked by much small business as they feel it is only for the big boys. (Sound familiar)? However, it is a critical part of your business, after all if you don’t know where you are going, how will you know when you arrive?

Key Action: Describe and map where you are going in your business, your big vision of the future, where you are now and map the journey of how you will get there.Step #2: Map Your Customer Strategy.Very few businesses have a product strategy or any plan for what they are going to do with their customers when they arrive.Key Action: Describe and map how your products and services are structured to support your customers’ needs.Step 3: Map Your Customers Journey. Have you ever wondered how you get from the supermarket entrance to the checkout? No. Well the supermarkets do and they do the same with their websites.Key Action: Map your customer’s journey from the point of engagement with your website through to the delivery of your high-end program or VIP mentoring session and the key journey points in between and how you propose to transition the customer between those stages.Step 4: Develop A Technology Roadmap.Many coaches and consultants have a fear of the technology they need to use to support their business (unless they come from IT). Even more use the technology for their online business in a haphazard and piecemeal manner.Key Action: Describe which technologies and platforms support each part of the process (the customer journey), and how that technology will be used to support the process and interact with your customer.Step 5: Develop a Customer Engagement Plan.

Many projects go wrong because of poor planning and not knowing what is required and when.Key Action: Develop a Customer Engagement Plan that maps out the various components of your offering, when they are going to be launched and what mechanisms need to be in place for you to manage your online business.The Bottom Line.Many people get confused, procrastinate and stop when they are starting up their business online because of the technology minefield. However many carry on yet focus on the wrong end of the problem and focus on list building first. Just consider where you are taking your business and your customers before building your list rather than afterwards.Bonus Tip. Many people launch their business online in the hope of creating their dream life.

Home Business Online Opportunity – Start a Membership Website |

If you want a legitimate home based business opportunity that involves helping people solve some of their most challenging problems and reach their most important goals then you should consider starting a membership website.Membership web sites are a great home business online opportunity, but they are not a get rich quick scheme that doesn’t require hard work or skill. This is the real deal, an opportunity for you to share your personal talents and skills with people so that they can improve their lives. There are also lots of benefits to you for having a members only website. You have the freedom to work wherever you want, when you want, and how you want. You have unlimited earning potential. You get to work in a field that you know and are passionate about, and you get the benefits of using technology to leverage your time so that you get paid for the value you provide your members, not the number of hours that you work.

So what’s the catch?Just like any business you must have something of value to offer. If you already know exactly what you want to build your business on great. If you are still trying to figure out what it is you have to offer the public that’s fine too. Here are some questions that will help you determine if your topic is a good fit for a membership website. If you haven’t found a topic yet, this list will help you get thinking about what value you could provide.Great topics for membership websites:1. Solve important problems or help attain important goals.
In order for someone to pay a monthly fee to get information on this topic and regularly apply, it must be important to them. You can create an amazing membership website that teaches members how to have a perfectly groomed lawn, but if no one cares enough to pay money and attention to it you will never earn a decent profit. In order for your membership website to be successful it must deal with an important topic, these frequently involve health, relationships and money.2. Are not easy fixes, and require time and regular attention to achieve.
If your problem only takes two months to solve then odds are your clients are not going to stick around for long. You need to pick a topic that requires regular attention for a long duration to achieve.3. Require maintenance
This is not necessary but if the purpose of your members only website focuses on something that requires maintenance in order to keep the results after they are achieved then that means your clients are likely to stay with you longer.

4. Time sensitive
This is not necessary either, but if you have a topic that is time sensitive then people are more likely to take action. For example if they do nothing their debt will keep growing, they will continue to gain weight, they will be another year older without a special someone in their life. The realization that things will only get more difficult later makes it easier for people to take action.5. Things people are already working hard & spending money to solve/achieve.
Don’t create a membership website to solve a problem or achieve a goal that people are not already spending time and money to address. You do not want to have to sell them on the fact that this is an important issue. You want to have people eager to get the solutions that you can provide them with.